In its first initiative Noom partners with Project Donor, helping organ donor candidates become eligible to save lives
NEW YORK – April 30, 2024—Noom, the leading digital healthcare company committed to chronic disease prevention and empowering people to live better and healthier lives, proudly announces the launch of its first-ever social impact program, Noom Impact [hyperlink to landing page here]. The new program from Noom aims to partner with non-profit organizations that work with communities who could benefit from free access to Noom.
Noom Impact debuts during National Donate Life Month with its first initiative in a collaborative partnership with Project Donor, a 501(c)(3) nonprofit organization dedicated to helping prospective organ donors achieve donation eligibility by meeting robust health benchmarks. Through this partnership, Noom will give Project Donor participants the app for free to help them meet these benchmarks, which vary from donation center to donation center but generally include specific BMI requirements, a moderate blood pressure range, and adequate heart health.
“Thanks to the Project Donor and Noom partnership, I lost 17 pounds in under three months qualifying me to donate my kidney,” said Rachel Watson, Noom user and alumna of Project Donor. “I successfully reached my donation goal weight with the help of Noom! Achieving my goal meant not only was my body healthier, but I was also able to save someone else’s life with my kidney donation. I am so grateful for the opportunity to make a positive impact!”
Project Donor is housed under the University of Chicago’s Radical Innovation for Social Change lab, a team that generates breakthrough solutions to the world’s most difficult social problems. Obesity and loneliness are two critical public health crises Noom addresses through healthcare tech innovation. Noom takes a unique approach to building its platform to address “The Four C’s” – Clinicians, Coaching, Curriculum, and Community.
“Our strategic approach has created a foundation on which Noom is able to help drive meaningful social impact,” said Noom’s Chief Executive Officer, Geoff Cook. “This is a critical moment for global health – and Noom’s technology is uniquely positioned to provide life-changing support to help people take control of their health, and at the same time, impact the lives of others. We’re proud that people are utilizing Noom to support efforts like Project Donor.”
“Live organ donation is a profound gift that enhances more than just the recipient’s life,” said Noom’s Chief of Psychology, Dr. Andreas Michaelides. “We’re thrilled to empower people willing to give such a gift by supporting them with our psychological and behavior change tools to make a lasting impact in the lives of giver and receiver.”
Noom is using psychology, innovation, and medicine to partner with people everywhere to live better, healthier lives. Non-profit organizations with missions that align with this objective can contact comms@noom.com to share more about the populations who could benefit from access to Noom’s products and services. To learn more about Noom Impact, visit www.noom.com/social-impact.
About Noom:
Noom is the digital healthcare company empowering people to live better, longer lives. Noom connects people to content, coaching, community, and clinicians to improve whole-person health. Noom also works with leading health plans and employers offering Noom Med COE, Noom GLP-1 Companion, Noom Healthy Weight, and Noom Diabetes Prevention to millions of covered lives. The company has been awarded multiple grants from the National Institutes of Health and was the first mobile application recognized by the Centers for Disease Control and Prevention as a certified diabetes prevention program. Headquartered in New York City, Noom has been named one of Inc.’s Best Places to Work, Quartz’s Best Workplaces for Remote Workers, and Fortune’s Best Workplaces in Technology. For more information, please visit noom.com, subscribe to our blog, or follow us on Twitter and LinkedIn.
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